Almé Paris: achieving a turnover that reassures investors

Once upon a time...
Almé Paris is a brand that puts women first. It called on Silvr to secure its fundraising. Results: +600% growth and one million euros in sales by 2021.

Almé Paris was born in 2017, when founder Emmanuelle went from a 38 to a 44 after the birth of her two daughters. Until then, she had never encountered any difficulties in dressing herself. When she turned to plus size fashion, she found that the clothes were neither what she had hoped for nor did they match her style: she no longer recognized herself. So Emmanuelle decided to create elegant, trendy pieces that could be adapted to all women.

2017
Date of creation
+ 600%
Growth in 2021
€1M
Turnover in 2021

Emmanuelle and her team have chosen online sales to get as close as possible to her audience.

We immediately chose online sales because we realised that plus-size women were more used to buying on the internet than others. By definition, there are no offers in shops.
Emmanuelle, founder of Almé Paris

The brand has set up a pre-order system: the clothes are online without being made, and from the moment customers buy, the clothes are delivered within 5 weeks. Thanks to this system, Almé has been able to turn its customers into actors of the collection and know which pieces will work well and which will not.

With Silvr, Almé has been able to increase the quantities purchased while accelerating its marketing growth

With Silvr's funding, Almé Paris realised that it could increase its marketing budgets and free up cash flow to improve its production line. Strategically, the company started with a small budget to test its advertising campaigns and analyse the ROI generated. In total, Silvr financed several hundred thousand euros to the ready-to-wear brand, which enabled it to achieve considerable growth.

We are really indexed to performance and this is a guarantee of security for us. As a result, we have increased our growth by 600% in 2021. We have been able to buy quantities that we would never have allowed ourselves.
Emmanuelle, founder of Almé Paris

Emmanuelle, founder of Almé Paris

Achieving a turnover that reassures investors

Another positive effect of the Silvr financing is the realisation of an equity fundraising. Thanks to this financing, DNVB was able to invest and achieve a turnover of one million euros in 2021. Almé Paris was able to gain the confidence of investors and raise funds: a key step for its development.

Silvr helped Almé Paris secure an equity financing round, what if it was your turn?


- Published
January 23, 2023
Share this article
Termes associés
Newsletter
Subscribe to our newsletter and receive all our advice and expert files to give a new dimension to your business
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We are very (very) talkative, and unfortunately a blog is not enough for us. Follow us on LinkedIn to not miss anything of our news

Follow our news

Take your business to the next level

We’ve got you covered. Get in touch with us.
Get in touch
ellipse jaune